No Limit Larry marks 27 years on Charlotte radio, blending morning-drive entertainment with community outreach

A familiar voice on Charlotte’s airwaves

Larry “No Limit Larry” Mims has spent more than 27 years on Charlotte radio, a tenure that has made him one of the city’s best-known local on-air personalities. A Charlotte native, Mims has built his career at Power 98 (WPEG-FM), where he is identified with the station’s morning-drive programming and a long-running presence in local events.

From campus training to commercial radio

Mims’ path into broadcasting began while he was a student at Johnson C. Smith University, where he studied communications and later earned his undergraduate degree in 2000. He entered radio through an internship and progressed into paid roles, a trajectory that mirrors how many on-air careers develop in local markets—through station entry-level work, mentorship, and sustained daily performance in a highly competitive time slot.

Over time, Mims became the host of “No Limit Larry and the Morning Maddhouse,” a show positioned around live, local conversation and personality-driven entertainment. His longevity has coincided with major changes in how audiences consume audio—shifts from analog listening to digital streaming and social media amplification—yet his role has remained rooted in the traditional structure of local morning radio: daily appointment listening tied to commute hours and community visibility.

Community work alongside the microphone

Beyond entertainment, Mims is closely associated with charitable and civic engagement, including outreach focused on Charlotte’s unhoused residents. His ongoing involvement with Block Love Charlotte includes meal service and distribution of essential items such as clothing and blankets. He has also participated in recurring fundraising and awareness efforts connected to emergency shelter support, including an annual overnight event tied to services for women and children.

Additional community activities linked to Mims include diaper collections for parents in need, youth-focused mentoring initiatives, and events designed to support families impacted by violence. Public comments from people who have worked with him describe a routine of live event participation and volunteering that extends beyond scheduled broadcasts.

Recognition and local impact

Mims’ profile has grown alongside Power 98’s standing as a major Charlotte hip-hop and R&B outlet, with the station and its on-air team receiving industry recognition in North Carolina broadcasting circles. His career is also marked by a steady presence at public-facing events—school visits, community drives, and voter engagement efforts—creating a pattern in which media work and civic activity reinforce each other.

In interviews, Mims has described his work as an opportunity to stay rooted in the city where he grew up while maintaining a daily platform with broad reach.

Key facts at a glance

• On-air name: No Limit Larry
• Legal name: Larry Mims
• Market: Charlotte, North Carolina
• Station: Power 98 (WPEG-FM)
• Tenure: More than 27 years on Charlotte radio
• Education: Johnson C. Smith University, B.A. (2000)

As he marks more than two decades on the air, Mims’ career illustrates how a local radio figure can remain relevant through consistent daily broadcasting, public visibility, and sustained community involvement.